If your marketing calendar is running on full speed, yet you can barely keep up amongst every other task that's taking priority, fear not, because there's always a last-minute creative solution to save the day. Most will leave their gift purchasing until the week before Sunday 31st March. Meaning, there's still plenty of time to squeeze in a photography brief…
We confidently say plenty of time. Actually there's not tons. However, the STUDIO TSL turnaround is speedy and we certainly do not discriminate against the unorganised among us. In fact, going from zero to having a range of shots to market with finesse, is all part of the buzz. Beautiful gift set? Perfect beauty trio? Gorgeous candle? No matter your product, the item or collection you're promoting deserves the visuals to do it justice.
Treat Instagram as a brand catalogue you're proudly showing off to a global audience. Nail your landing page to make an impact, build brand growth and fill up those digital baskets. Take a look at our portfolio for inspiration, whizz over an email with your details, and we'll do the rest. Take the pressure off and let's get the creative ball rolling. HELLO@STUDIOTSL.CO.UK
Images created by STUDIO TSL for ARK Skincare and Stellar Décolletage.
Measured success isn’t just about numbers. Everyone wants tons of followers, but powerful audience engagement and community building is the real magic formula. In the beauty world, millions of brands are all vying for consumer attention, so it’s no mean feat to stand out from the Instagram crowd. how are they winning? Here are six accounts to be inspired by…
@HERBIVOREBOTANICALS // FOLLOWER COUNT: 257k
By regramming images from their loyal audience, often including a mix of brands in the line-up, seems less of a hard sell. Team this with regular donations to charities marking special events, simplistic photography utilising the softness of natural light, and it's a winning combination.
@GLOSSIER // FOLLOWER COUNT: 1.1m
Always championing equal representation, Glossier relate to every REAL woman. An interesting account to observe, learning how to expertly communicate. They even concentrate on details such as packaging, with little pink bubble wrap pouches becoming as cult as the products.
@FRESHBEAUTY // FOLLOWER COUNT: 344k
Taking ingredient shots to new and beautiful heights, Fresh blend lifestyle (usually located in an amazing bathroom) with innovative video animations that always focus on the key, product ingredients.
@THEOUAI // FOLLOWER COUNT: 446k
From expert ‘shelfies’ to crisp table top scenes, this haircare brand curates a feed that’s aspirational, yet light hearted. They intertwine and repost content from influencers who share a similar aesthetic, and who are also of interest to their core audience.
@MILKMAKEUP // FOLLOWER COUNT: 466k
Insta-famous beauty brands are now leaning towards the disruptive nature, making statements rather than the perfection of the Instagram grid, popularised a few years back. Milk Makeup also use #milkmakeup in their bio, encouraging followers to tag the brand to be featured, enhancing community.
@OFFICIALBYREDO // FOLLOWER COUNT: 99.2k
Slick, artistic and sometimes gritty, you won’t see any blogger blooms, here. Instead, the creative team focus on bold graphics, amongst industrial architecture. Considering they’ve currently only posted 99 times, they have quite the following.
WHICH BEAUTY BRANDS ARE SHAKING THINGS UP? TWEET @STUDIOTSLHQ
The new season is finally here. After what seemed like an eternal winter, now is a great time to take a fresh look at your social media platforms with renewed vision. Whether you want to refocus and make a few tweaks, or completely change the style you'rE currently utilising, spring is IDEAL to launch a new approach…
MAKE IT HAPPEN
If you thought the first week back to work in January was the only time to revaluate, think again. Spring welcomes fresh starts and works harmoniously with change, so if something has been niggling for a while, consider making the movements now. It’s a bold, some might say scary, move to mix things up, especially if you’ve been running an established account for sometime. Make it exciting rather than terrifying. Just remember to…
If you’re ready to make (small or large) changes, it’s worth spending some time considering how you will communicate this with your audience. Instead of fearing the change, embrace it by making it an exciting and inspiring event. You can even build anticipation before the big makeover announcement across all channels. To mark the occasion, consider a special giveaway to celebrate the new look. Take your audience on the journey, because everyone loves a sneak peek behind the scenes.
TIME TO ANALYSE
Arguable the most boring part of the social world, but equally the most important - data. When you’re spending hours creating and sharing amazing content, wouldn’t you like to know which attracts the most engagement and is therefore the most successful? You see, once you’re armed with this knowledge you can run with what works.
It’s noticeable that the majority of accounts, particularly on Instagram, are afraid of following too many. The term ‘social’ gives the game away doesn’t it? This is one of the simplest, not to mention cheapest, ways to reach out to a wider audience. Research hashtags that match your brand ethos to discover the likeminded and see what happens.
GET SEASONAL CONTENT IN PLACE
Planning ahead is always a good idea. Research key events or dates for the diary, and make sure you have something to say to join the conversation. After all, there’s nothing worse than being stuck for a post idea and as a result, having a stagnant platform.
Even something as simple and speedy as updating your cover image on Twitter, keeping things current can make a huge difference. Another example is Instagram Story highlights. Edit the cover photo to something more appealing, because this is now one of the first things people see. It’s becoming increasingly apparent that people are engaging with Stories, more than the traditional feed, so don’t make this element an afterthought.