The new season is finally here. After what seemed like an eternal winter, now is a great time to take a fresh look at your social media platforms with renewed vision. Whether you want to refocus and make a few tweaks, or completely change the style you'rE currently utilising, spring is IDEAL to launch a new approach…
MAKE IT HAPPEN
If you thought the first week back to work in January was the only time to revaluate, think again. Spring welcomes fresh starts and works harmoniously with change, so if something has been niggling for a while, consider making the movements now. It’s a bold, some might say scary, move to mix things up, especially if you’ve been running an established account for sometime. Make it exciting rather than terrifying. Just remember to…
If you’re ready to make (small or large) changes, it’s worth spending some time considering how you will communicate this with your audience. Instead of fearing the change, embrace it by making it an exciting and inspiring event. You can even build anticipation before the big makeover announcement across all channels. To mark the occasion, consider a special giveaway to celebrate the new look. Take your audience on the journey, because everyone loves a sneak peek behind the scenes.
TIME TO ANALYSE
Arguable the most boring part of the social world, but equally the most important - data. When you’re spending hours creating and sharing amazing content, wouldn’t you like to know which attracts the most engagement and is therefore the most successful? You see, once you’re armed with this knowledge you can run with what works.
It’s noticeable that the majority of accounts, particularly on Instagram, are afraid of following too many. The term ‘social’ gives the game away doesn’t it? This is one of the simplest, not to mention cheapest, ways to reach out to a wider audience. Research hashtags that match your brand ethos to discover the likeminded and see what happens.
GET SEASONAL CONTENT IN PLACE
Planning ahead is always a good idea. Research key events or dates for the diary, and make sure you have something to say to join the conversation. After all, there’s nothing worse than being stuck for a post idea and as a result, having a stagnant platform.
Even something as simple and speedy as updating your cover image on Twitter, keeping things current can make a huge difference. Another example is Instagram Story highlights. Edit the cover photo to something more appealing, because this is now one of the first things people see. It’s becoming increasingly apparent that people are engaging with Stories, more than the traditional feed, so don’t make this element an afterthought.